The basic unit of source internet economy is traffic. Is it really Traffic? Yes it is the “internet traffic”, measured as the total number of people visiting a website in a day. Most of the internet traffic is driven to traffic giants like YouTube, google and free online directories like ezine etc.
There are a great number of companies shifting to the internet market and a lot of new companies have spawned out of nowhere, offering services or virtual products online. These companies need traffic to be driven to their websites all the time and are in close competition with their business rivals. This situation has lead to a rise in search engine optimization for these websites to search engine results would point to the desired websites more often to drive more traffic.
Most of the time people arrive on certain websites via search engine results; google has the greatest share in the search engine market which is around more than ninety percent, followed by yahoo and Bing.
These search engines rank your website depending upon many factors, like the number of times an intended keyword appears in the content of your website, the number of outgoing links, the number of hits your site is receiving per day and so on and so forth.
So for your site to be ranked high in any search engine you need to have a lot of content with the correct type of keywords appearing in an optimum amount. By optimum amount I mean the keywords must not be stuffed, that is not too much and to too less. It means there is a limit as to how much traffic you can drive to your website by simply adding more and more content.
You need something else, and that is links to your website on other well known websites. This problem is being taken care of by free online directories. These websites specialize in content, yes just content. This kind of websites host a huge number of articles aimed at a specific spectrum of web surfers to drive them to your websites. Free online directories provide you an account with which you can submit your articles for free and allow you to out a few links pointing to your website. As the probability of a search engine to match a keyword against a free online directory is very good so it means that chances of someone finding his / her way to your website by landing on a free online directory are pretty good.
Most of such free online directories have a rating system for the content you submit. They check your content for errors, originality and grammatical errors and then make the content online. In order to make the most of the situation, the content you submit has to be unique, to the point, free of keywords stuffing and grammatical errors.
Ezine is one of the largest free online directories. They have a strict set of rules which to have to comply with for your content to be accepted but it is worth the effort because Ezine has a great reputation with the search engines.
You can also make your own free online directory but to compete with the existing ones you‘ll need hundreds of thousands of articles.
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