Off Page Search Engine Optimization

Sometimes we get lost in our quest for that illusive number one spot on our favorite search engine. SEO or search engine optimization has many sections which are all important. Including hotmail, special wording placement, titles, tags and content for our on page design to name a few. But none are as important to our off page agenda. In my opinion off page optimization holds ten times more weight or has much more relevance when considering how search engines rank your site. For the most part it all revolves around your inbound links. Let's look at a few key factors.

Linking your way up the Google ranks

- You want quality websites linking into you

- You want multitudes linking in

- You want websites with the same niche as yours

- You want the links from them to contain your keywords

The list is endless, but you're starting to get the picture. Let's start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important; it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that are beside the point. For this discussion we want to thing big.

We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can take the long route and do everything manually or we can get it simplified. I like gathering links from my competition. No it's not immoral, it's not wrong, it can be done and I'm positively not the first. I'm serious, if we had the exact same inbound links and I had my competitors' inbound link that would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing on page we would view their source. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange.

So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you're on top for a change. The fact is, Google ranks pages on their inbound links heavily and the on page substance is just icing on the cake.

I'm sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who's to say if you don't go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.